Fernwood was commissioned by the new owners of Denham Bay Wilderness Retreat to develop a refreshed visual identity and digital presence for this beloved coastal destination.

Nestled in a serene inlet known for its world-class salmon fishing and peaceful wildlife encounters, Denham Bay offers guests a “feels like home” experience within a rustic, three-star wilderness setting.

Our creative goal was to capture that balance of comfort and adventure. This refined simplicity reflects both the natural beauty of the landscape and the welcoming spirit of the lodge.

We designed a full visual identity system, including a primary logo, sub-marks for merchandise, and applications for signage and guest materials. Fernwood also provided copywriting, website design, and programming, leveraging existing assets to create a cohesive and inviting online presence for future guests.