EVA BC
Brand Refresh + Website Redesign
Ending Violence Association of BC (EVA BC) works collaboratively to strengthen prevention and response systems for communities impacted by gender-based violence, harassment, and hate. Their work equips frontline organizations with the tools, training, and advocacy they need to respond effectively and compassionately.
The challenge: evolve the brand while preserving the legacy of its long-standing logo. EVA BC wanted to retain the original mark but refresh its presence to reflect the organization’s growth and contemporary mission.
Our design solution respected the heritage of the existing logo while introducing a modernized wordmark, refined typography, and a rebalanced icon. The result bridges familiarity with renewed clarity and confidence.
A new colour palette and brand photography library further support the refreshed visual identity — projecting warmth, professionalism, and unity.
From there, the creative team developed a new website and suite of marketing materials, along with a foundational brand DNA platform to guide future storytelling and design consistency.