EVA BC

Brand Re-fresh + Website

Ending Violence Association of British Columbia works collaboratively to improve prevention and response systems that support communities impacted by gender-based violence, harassment and hate. Focused primarily on helping members with tools, resources, training, networking and advocacy for whatever they need to be most effective in responding to gender-based violence.

The challenge of this rebrand was the request to keep the original logo. The design solution was to take the logo in a new direction by updating the font and re-typeset the icon. The legacy of the original logo was honoured while the new design elements more currently express the organization’s mission-oriented growth — founded in smart, knowledgeable and collaborative teamwork. A new colour palette and a library of brand-centric photography supports the refreshed and more modern identity.

From there, we were able to design and develop a full new website for the organization. Built on the Wordpress platform, we created a site that is easily updated by the client with multiple contributor levels.